Target Meets Steve Madden

                                                               VS.

Every year Target comes out with at least one boot modeled after a Steve Madden favorite.  Last year it was the INTYCE (a) and this year it's the ROADY (b).  As much as I appreciate and admire the brains behind the shoe designs, let's face it--I'm a poor college student on a tight budget.  I just bought the Roady replicas yesterday and broke them in today at work.  Yes, its synthetic material and yes, there is absolutely no traction whatsoever (I found out the hard way), but for $34.99 they look and feel pretty damn good.


 (a)

(b)

via google images



Definitely recommended.  And to Steve Madden:  Someday, when I'm out in the working world with a salary, I'll be all yours!

Favorite Things: Over-the-Knee Socks

I've always really loved this look, but only recently noticed how popular it has become.  It's a cheap way to really make a statement; I'm just going to have to figure out a way to pull this off in rainy, Oregon weather.

images via lookbook.nu

STRATEGY: Marie Claire's Twitter Approach

Twitter has been a recent concentration in my Strategic Communications class, so when I came across an article about Marie Claire's Twitter Strategy, I thought it was completely appropriate to discuss.

As a magazine that actually posts regular updates and engages with its followers, Marie Claire has created and maintained a strong presence through social media, which many magazines have yet to do.  Web Associate, Diana Vilbert, who manages the account on a daily basis, emphasizes the importance in tweeting interesting stories, tips or information that will appeal to the largest range of readers possible.  She says Twitter is not a place to talk at your readers, but rather somewhere to start conversation.

Since Marie Claire began tweeting in January, referrals have increased from 5.7K to 21.8K.  In addition to referrals, they actively search for mentions of Marie Claire (as opposed to replies to @marieclaire) and reach out to those tweeters to let them know they're there.

Check here for "5 TwitTips for a Successful Twitpitch".

images here

Fall Favorites

Fall Favorites. Click here for details on all the items.

PRCouture.com

A career in the fashion industry has literally fueled my way through college and remains a daily inspiration in my life.   It took me awhile to figure out where I could actually fit into the industry and how my skills as a PR major would be applicable, but I've started to create a vision for my future.

I was so excited to stumble across PRCouture.com awhile ago because it provides a hub for my two loves: PR and Fashion.  Through interviews with CEO's of Fashion PR firms, strategies on how to break into the industry, and postings for internships, part-time and full-time jobs, PR Couture has become my online career bible.

One interview I wanted to share with you is with Malorie Kaye, CEO from New York City's Cameo PR.  As I was reading through her responses, I immediately connected with how she envisioned her future when she was younger. This quote describes exactly why  I am so passionate about Fashion PR:

"With PR you have the ability to be a part of every detail, from forecasting trends and working on designer collections to introducing the world to exciting new projects and watching your clients flourish into household names."

-L.
Image 1- PR Couture Logo, PRCouture.com
Image 2- Malorie Kaye, PRCouture.com

Fashion Meets PR

Yes, I admit, I have neglected my blog for the past three months.  Typically, during the summer, it's even easier to find some extra free time, but these past couple months were unexpectedly busy.  First of all, moving mass quantities of personal belongings three times in one summer (with no air conditioning) is both exhausting and time consuming.  The last move was a happy transition into my first actual house with four great roommates, but, of course, this included a demand for furnishings...for the entire house.  Kitchenware, furniture, electronics, along with the set-up of utilities and services (including a long, and painful situation with Comcast) were among many on the list.  All this combined with an internship, job at Banana Republic and craving to live every second to its fullest during my last year as a college student = no blogging.  

My point within all of these excuses and ramblings is that I'M BACK! Ok, so it took a class within the public relations sequence in the Journalism school to actually realistically promise you that I will start posting two times per week (at least), but who cares, right? Now that I'm a senior with the "real world" inching closer every day, I am beginning to explore career options within the industry that I'm most passionate about.  These posts will still focus on fashionable opinions and random inspirations, but will now also include a PR perspective somewhere in the mix.   

Can't wait to see where the next ten weeks go!

-L.